Kameleon Digital

Birmingham Help for Heroes Ball

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The challenge: Creating an online presence for the annual charity Ball, giving it its own importance, portraying the grand occasion that it is and importantly to attract sponsors and punters alike. The website also had to serve administrative functions to support the event management.

The solution: This heavily designed website has segmented content for various users and target audiences. A CMS with intuitive editing tools and structure to update with objectives for ever year and custom features such as Twitter feeds for updates and a gallery for photographic and video content.    

The result: A website where visitors spend nearly 5 minutes each visit - significantly above industry average proving that users are browsing through pages, content and having a positive experience. The website is a key marketing tool for the event itself and obtaining valuable sponsors.